Each year, football fans dedicate ungodly amounts of time and energy following their favorite team.

They live and die with every touchdown, every missed call, every last minute punt…and when the star QB goes down with an injury, well it's pretty much the end of the world. 

To put it simply, being a fan is hard on your health. That's why it's important to be covered.

Director: Grayson Whitehurst

Health insurance is complicated. And it’s hard to understand all the rules around it. And there are lots of rules and regulations.

So how do we make health insurance less complicated for people who need it at a critical time in their lives?

🎵 Make it into a song! 🎵

We created a fun, catchy campaign to let all Americans know that if they experienced a life event - having a baby, losing their job, turning 26, moving, etc - they were able to sign up for health insurance outside of the regular open enrollment period at HealthCare.gov.

And the results?

More than 3 million Americans enrolled during the campaign period. Our campaign also helped bring the uninsured rate down to 8% - the lowest in U.S. history.

🎙️ We also got a shout out from President Biden too.🎙️

That’s news worth signing about.

The Problem:

The debate around genetically modified foods (GMOs) has become emotional instead of rational. Rather than listen to the science that has repeatedly de-bunked negative claims surrounding these foods, many people listen to fear mongers with sharable headlines and zero accountability.

What’s the harm in that? Well, within thirty years, many beloved foods could go completely extinct due to climate change and the only hope to save them could be GMOs. Among the scariest of foods on this list; the cacao tree. Which means no more chocolate. Ever again.

The Solution:

We covered all that senseless GMO hate in something universally beloved that GMOs may one day save–chocolate–and Ethos, the world’s first pro-GMO chocolate brand, was born.

We worked with a coalition of farmers to create four flavors with meaning; each one is based off another beloved food that GMOs may one day save. Every bar of Ethos gives lovers of chocolate a personal reason to also love GMOs.

Ethos was launched during the biggest chocolate season of the year–Valentine’s Day–where $1.8 billion dollars of chocolate is sold annually. And, rather than pay to spread the love, anyone who was willing to sample GMOs could send some bars to their loved ones, and themselves, completely free.

The campaign was a huge success. The entire stock of Ethos was gone in hours and generated over 393MM positive media impressions to counter all the senseless GMO hate and preserve the future of chocolate. After all, if people aren’t willing to listen to science, they may as well listen to their gut.

Press:
AdWeek ; Bloomberg ; Business Insider

We were asked to develop an overarching campaign for the Juicy Drop brand, which includes Juicy Drop Pop, Juicy Drop Gummies, and new Juicy Drop Gum.

The goal of the campaign was to communicate that with Juicy Drop, every mix is the perfect mix.

Each spot throughout the campaign showcases a different member of the group and how they find their “Perfect Mix” of sweet and sour with Juicy Drop.

What was originally briefed as 3 TVCs, morphed into 8 based on intense love for the scripts. A handful of which are purposefully constructed with the same opening and a “wild card” ending to keep younger viewers on their toes…

…and has even inspired a growing meme community.

Production Company: Decon

Directors: JEAN

Social content developed for the U.S. Army’s VR 360 #InOurBoots campaign.

Integrated campaign with McCann NY included a website, mobile app, and print collateral.

Press:
Little Black Book

Production Company: m ss ng p eces

It’s an understatement - being a teacher is hard. Especially during a pandemic.

We worked with the US’s largest union - the National Education Association - to create two campaigns to reach educators.

When it comes to genetically modified foods, there’s a lot of information out there — most of which just isn’t accurate.

Together with A Fresh Look, a coalition of over 1,600 farmers, we created highly targeted six-second pre-roll ads encouraging an undecided audience to get the facts about GMOs and decide for themselves.

Our over-the-top, yet relatable, depictions of anti-GMO personalities disarmed viewers with humor and drove increased Google searches about GMOs by 200%.

Production Company: Maker Table